Marketing Manager

The Role

We are looking for a Marketing Manager to lead the 360 strategy and execution of our marketing initiatives. This is an opportunity to be our first full-time marketing hire and to shape the direction of marketing at Vivo. Reporting directly to the CEO, you’ll manage the key marketing functions, from project management and campaign execution, to measuring results and iterating for growth.

You’ll oversee organic and paid channels like social and email, help manage partnerships, handle content development, and coordinate marketing campaigns and projects from start to finish. You’ll also play a key role in driving both brand awareness and revenue growth through customer acquisition and retention.

Who We’re Looking For

You’re a Marketing Generalist & Project Leader

• You thrive on managing projects from ideation to launch, and love seeing your work drive real results.
• You are comfortable wearing many hats and can pivot between channel management, campaign planning, content creation, and B2B partner coordination.

You’re Strategic and Organized

• You can build and execute a marketing campaign, set priorities, and keep projects on track.
• You know how to measure success, learn from outcomes, and iterate to improve future results.

You’re Collaborative and Communicative

• You love working with partners, vendors, and internal teams to bring marketing initiatives to life.
• You communicate clearly and can rally others around a shared vision.

You’re Creative and Resourceful

• You know how to create compelling content and materials, whether for social, email, web, or events.
• You’re excited to find new ways to grow the brand and connect with our audience.

You’re Mission-Driven

• You’re inspired by Vivo’s mission to improve the lives of older adults.
• You’re ready to be a champion for our members and help us reach new communities.

What You’ll Do

• Develop and Execute Brand Marketing Strategy: Create and manage marketing campaigns to target older adults across multiple channels.
• Manage Organic/Paid Channels: Oversee content and engagement on web, social media, and email; grow our community and drive retention.
• Lead Partnerships and PR: Identify and manage partnerships, local events, and PR opportunities to amplify Vivo’s reach.
• Oversee Content Creation: Develop marketing materials, and when needed, assemble and manage external teams for creative projects (website, ads, partner requests, etc.).
• Measure, Report, and Iterate: Track and communicate campaign performance, gather insights, and adjust strategies to achieve acquisition and retention goals.

What We’d Love To See

• 5+ years of relevant DTC marketing experience (industry experience in wellness, healthcare, or older adult services is a plus)
• Experience managing projects across channels—from organic to paid, from content to events
• Strong organizational and communication skills
• Ability to analyze results and optimize campaigns (without needing to be a data scientist)
• Competency with tools like HUBSPOT, Google Analytics, Meta Business Manager, and Google Ads
• Experience working with partners, vendors, and cross-functional teams
• A commitment to grow with us

What You’ll Get

• Competitive salary, annual bonus, and early-stage equity
• Health and dental benefits
• Unlimited PTO
• Remote-first workplace

Ready to help us amplify Vivo’s mission and make a difference for older adults?

Apply now and join our journey!

Please send a copy of your resume and anything else you’d like us to see to: hr@teamvivo.com. We look forward to hearing from you!

About Vivo

Vivo is a live, online fitness program designed to help older adults build strength, confidence, and connection. Our small-group classes are led by expert trainers who understand how to help every participant move better, feel stronger, and live healthier lives. At Vivo, we believe it’s never too late to get stronger—and we’re on a mission to help older adults thrive through movement and community.